Representatives of cooperatives in the vegetable sector are participating, between February 8-14, in Berlin, in academic sessions and study visits dedicated to the role of cooperatives in the value chain and cooperative marketing strategies, as part of an Erasmus+ project, according to a press release sent to AGERPRES.
"The member cooperatives of the National Branch Union of Cooperatives in the Vegetable Sector (UNCSV) participate, between February 8-14, 2026, in Berlin, in the third stage of physical training within the Erasmus+ project "Good Marketing and Branding Practices in Agricultural Cooperatives (GPMBAC). The event is dedicated to the development of marketing, branding and market positioning skills for agricultural cooperatives," the press release reads.
According to the organization, the activities bring together 30 presidents, managers and specialists from cooperatives in the vegetable sector in Romania and are organized in partnership with Humboldt Universitat zu Berlin, through the Institute for Cooperative Studies in Berlin, together with HollandDoor Cooperatie UA from the Netherlands, Dalum Academy of Agricultural Business from Denmark and UNCSV, as project coordinator.
"In Germany, the emphasis is on the role of cooperatives in the value chain, on cooperative marketing strategies and on the integration of farmers into competitive economic structures. The program includes academic and applied sessions at Humboldt Universitat, addressing topics such as the structure of the German agricultural sector, support systems for cooperatives, European and international grain markets, cooperative education and marketing strategies developed at the level of associative organizations," the press release states.
The training also includes study visits to agricultural cooperatives and other relevant structures, where participants can observe organizational models, production integration, member services and market relations, the cited source mentions.
"The information collected during the three training stages contributes to the finalization of the main deliverables of the project: the Good Practices Guide, which brings together concrete examples and applicable recommendations for increasing marketing efficiency in agricultural cooperatives; the Strategic Compendium, a document that analyzes "farm to consumer" strategy options, market positioning models and branding tools for cooperatives with complex activity; as well as the "Unlocking Collaborative Growth" handbook with recommendations, dedicated to strategic collaboration between cooperatives, the development of value-added products and the consolidation of market share," the document also reads.
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