The use of AI tools in the daily lives of Romanians is experiencing accelerated growth, from 47% in 2025 to 68% in 2026, and Romanians are becoming increasingly aware of potential risks, given that high and very high trust in the information provided by AI has decreased from 65% in 2025 to 55% in 2026, according to the latest study conducted by Reveal Marketing Research.
"19% of urban Romanians consider AI very useful, especially people aged 18 to 34 (30%). At the same time, the percentage of those who consider it useful, but with certain risks, increased from 49% in 2025 to 53% in 2026, and those who are most aware of the potential risks of AI are people with incomes over 8,000 lei (63%)," a press release from the research company shows.
The main uses of AI are general information search (83%), workplace support (44%), and education and learning (39%). The main uses that are seeing significant increases compared to last year are the use of AI in the workplace (from 31% to 44%) and the personal planning and organization function (from 19% to 30%).
Among AI platforms, ChatGPT remains the most used (83%), followed by Gemini (35%) and Microsoft Copilot (15%). Demographic analysis shows that ChatGPT is preferred especially by young people between 25 and 34 years old (92%) and those with incomes over 8000 lei (89%), while Gemini is preferred especially by people between 35 and 44 years old (42%) and those who choose not to declare their income (56%), the research shows.
Regarding the ways of interacting with AI, 77% of users prefer written messages, a percentage that increased by 11% compared to last year, 17% use both text and voice, and 7% interact predominantly through voice.
"Compared to the results of last year's study, we observe a gradual process of maturation of Romanians' relationship with artificial intelligence. AI is rapidly integrating into daily routines and influencing concrete decisions, including purchasing decisions, while users are becoming more careful and selective about the trust given to the information generated. This combination of accelerated adoption and growing caution shows that AI is increasingly perceived as a useful and necessary tool, used in an increasingly personalized way, in parallel with the growing awareness of responsible use," said Marius Luican, general manager of Reveal Marketing Research, quoted in the press release.
91% of AI users say they use the technology to research brands or products, up 9% from last year. 65% of users also say AI influences their purchasing decisions, especially men (68% vs. 61% for women) and 18-24 year olds (77%). A deeper look at this trend shows that AI supports purchasing decisions by comparing products and prices (65%), reading or summarizing reviews (55%), and providing personalized recommendations (41%).
Personalized recommendations have registered a significant increase compared to last year, from 33% to 41%, this consumption behavior being more frequently encountered among those aged between 25 and 34 (54%) and those with incomes between 5,001 and 8,000 RON (54%).
Reveal Marketing Research is a market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development.
The study was conducted online between January 14-20, 2026 on a nationally representative sample of urban internet users aged 18+. The sample size was 1000 respondents, and the maximum sampling error is +/-3.1% at a 95% confidence level.
Comentează